To choose a gas dispenser
can be a daunting task but it does not need to be. Here a complete guide for
choosing the best equipment for your store. Whether you are buying a gas
station for scratch or updating your existing site, these guidelines has you
covered.
It is a no brainer that an
effective and reliable fuel pump is a valuable investment. Beyond the cost of
ownership, having strong security, up selling capabilities and creating a
superior customer service are essential points to consider when investing in
your business. So here are few factors to consider while purchasing a gas pump.
Total
cost of ownership
Understanding overall cost
of ownership over the 10- 15 year life span of the dispenser is
important in
making capital purchase. Knowing the average time between the service interval
and accessibility to certify technicians are just important as the upfront
purchase price. Other consideration consists of wet stock management, enhanced
meter performance, robust graphics and ease of serviceability when making an
overall cost of ownership decision.
Payment
security compliance
Whether it is PCI or EMV
compliance, understanding the regulation’s impact on your point of sale, back
office and store operations integration is critical when making a dispenser
purchase decision. You should also consider to payment platform’s adaptability
and its expansion for growth as the regulation landscape and requirements
continue to evolve.
Driving
In store Traffic
Another important aspect is
driving customers from the forecourt inside your store. Two thirds of your
customers will fuel and leave your site – never making it inside for higher
margin purchases. That is a significant revenue opportunity to miss out on. One
way that has proven effective to drive customers inside the store is to run
engaging and relevant promotion dispenser. Now you can order dispensers with
integrated, large color screens along with audio/video to play engaging media
content and promotional offers tied to on demand coupons- all driving store
promotion performance beyond typical pump top and banner display.
Enhance
consumer experience
Research shows that the
average fueling transaction consists of 8-10 gallons of fuel. This equation is
the total transaction time up to five minutes with every customer at the
forecourt. Each customer has different needs but offering the best experience
to those customers is paramount to driving customer loyalty and return.
Buying
a new or used gas pump
Though buying a used gas pump seems like the better
deal in short term it is important to consider the long term risks. Not only
are some of these dispensers not compliant with regulations, but you may be
purchasing equipment that will not functions properly which results immediate
repair costs. While comparing new dispensers to used gas station pumps, do some
thorough researches before taking the final decision.
Paulandassoc has lot of experience installing fuel pumps. Once you have explored your options you can trust in Paulandassoc extensive industrial experience in industry as their state of art products have proven to be on the forefront of the technology.
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